Not every game out there appeals to all four types of player -- and when one does, like World of Warcraft -- it sells amazingly well.... Not all men love first-person-shooter games and dungeon crawls, and not all women love socially-oriented, puzzle, and soap-opera-type games (I'm looking at you, Stevie Case), but there's a marked preference.... It's a small thing, but when a developer omits the option to make a female avatar, and there's not a very good story-driven reason to do this (e.g. Planescape: Torment), it turns me off to the game.

There's the "Wil Says: Don't be a Dick" shirt, which alludes to Wil Wheaton's awesome PAX keynote address, thus keeping up my gamer grrl cred. If you haven't listened to it yet, check it out -- he was dead on about how gaming builds relationships with each other -- and "Don't be a Dick" can't be repeated enough. And it's always good to support one's fellow writers, artists, and geeks: Or, the shirt spawned from the Penny Arcade "My Comeuppance" strip that every gamer friend of mine sent me when it came out in August.