Some of the categories:   Best Use of Shocking Copy Best Work for any Brand you Haven't a Hope of Winning Best Work for a Client You Have but Haven't a Hope of Running Best Reject - for ads that have been rejected by clients but you feel should have run Best Use of Plagiarism Best Work for a Relative or Friend Some of the nominated ads are dreadful; others brilliantly shocking.... Of course, you have to do what the client wants, but sometimes you get sick of that.