lowballing

With them, I could have a conversation about why good design was important; what design could do for their business; and what they should be looking for in a designer, even if they didn't hire me.... Enough firms have been burned badly by the lowballing designers -- who tend to cut corners, do slipshod work, and often don't support their work once the project's over -- that they're beginning to understand that you really do get what you pay for.

Read More

The Details That Matter

Clients feel free to send you work rife with typos, poor grammar, and bad code, but you'll be expected to fix their mistakes; and may all the gods help you if you make new ones.... So if you're also bad at proofing your work, and details elude you, here are some of the things I do to get around it: First, if at all possible, I pressgang someone else into proofing it for me.

Read More

Chip Shop Awards

Some of the categories:   Best Use of Shocking Copy Best Work for any Brand you Haven't a Hope of Winning Best Work for a Client You Have but Haven't a Hope of Running Best Reject - for ads that have been rejected by clients but you feel should have run Best Use of Plagiarism Best Work for a Relative or Friend Some of the nominated ads are dreadful; others brilliantly shocking.... Of course, you have to do what the client wants, but sometimes you get sick of that.

Read More